Intivity Center, a 17,000-square-foot, state-of-the-art visitor center, is AGCO’s first welcome center in North America, and showcases the farmer-focused innovation behind the brands upon which the company has been built.


Intivity Center offers an extensive collection of historical artifacts – many never before seen by the public. In addition, it includes a glimpse of the future of agricultural equipment through interactive displays demonstrating equipment technology in development at AGCO.

Open to the public Monday through Friday from 9 a.m. to 4 p.m., Intivity Center is expected to attract an estimated 10,000 visitors per year.

Martin Richenhagen, chairman and CEO, and Bob Crain, senior vice president and general manager, AGCO North America, opened Intivity Center with a ribbon-cutting ceremony attended by more than 500 dealers, employees, state and local elected officials and the media.

“Today is a great day for AGCO, and we’re thrilled to bring the production of Massey Ferguson and Challenger row crop tractors to North America for our North American customers and dealers,” said Richenhagen.

Crain reiterated the reasons Jackson was chosen as the ideal place in North America to manufacture the company’s row crop tractors.

“There is a long-standing tradition of hard work, commitment and understanding of customer needs here in Jackson.

"This commitment is evident from the speed with which the team here undertook and completed the construction, and brought the line up to full capacity to produce the Massey Ferguson and Challenger row crop tractors we can now proudly say are ‘built in North America’ for our customers and dealers here,” Crain said.

Farm equipment manufacturing has been a part of the Jackson community since 1963, when Ag-Chem Equipment Company was founded as a distributor of spraying equipment. Ag-Chem was purchased by AGCO in 2001.

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Jackson is now home to Challenger and Massey Ferguson high-horsepower wheeled row crop tractors as well the Challenger track tractors and application equipment.

Click here for more information about Intivity Center and AGCO Jackson Operations, or to schedule tours of the expanded manufacturing facility.  FG

—From AGCO news release

PHOTO
Martin Richenhagen, chairman and CEO, and Bob Crain, senior vice president and general manager, AGCO North America, cut the ribbon opening Intivity Center, assisted by honored guests Al McQuinn and Bob Ratliff. Photo courtesy of AGCO.