Progressive Publishing creates and distributes industry-focused magazines to dairy, beef and forage producers throughout the U.S. and Canada. Our focus is always on the farmer. We take pride in the range of our information. From the small 50-head dairy producer to the 10,000-head commercial producer, our readers can always find a wide array of information no matter the scale of their operation. This is our mission because we know what it’s like to start small and progress toward your potential.
The company’s first publication, Progressive Dairyman, spent 14 years of its life being produced from founder Leon Leavitt’s basement. It started out as an eight-page flyer for dairy producers in the Northwest. From there, it has grown to a 120-plus page magazine that is delivered to dairy producers across the U.S. every three weeks. Quarterly, issues are sent to all U.S. producers, regardless of herd size.
However, while we were comfortable producing information for dairy farmers, we knew we could do more for the farming community. In 2000, we launched Progressive Forage, which distributes hay- and forage-growing information to farmers 10 times per year. In August 2011, we reached out beyond our comfort zone a little more and began producing Progressive Cattleman. The magazine distributes information monthly to cattle producers in the U.S.
While we were growing our U.S. publications, we also knew that what we offered could benefit our dairy neighbors up north. In 2012, we launched Progressive Dairyman: Canada (English-based), and in 2015 we started Progressive Dairyman en français. Thus, we continued to stretch ourselves and see how we could grow.
However, our story is not one without detours and setbacks. In 2006, we began publishing El Lechero, a bilingual magazine dedicated to helping English- and Spanish-speaking herdsmen learn the skills needed to excel in their roles. The magazine was happily received by the dairy community. Yet, it was not sustainable, and in 2015 it was discontinued as a separate magazine. Yet, we were not willing to give up this valuable resource to the Spanish-speaking dairy community. Our bilingual services continue as inserts published quarterly in Progressive Dairyman and Progressive Cattleman.
It is not in our nature to stay dormant, and we look forward to new opportunities in the future. We know that progressive readers like you can relate to that. It is our hope that by reading our business story, you will better know the depth of our commitment to your success. Each issue is tailored to give you information to help you on your business journey. Please email or call us at (208) 324-7513 with feedback on what you’d like to see in our magazines.