Currently, according to the university, farmers, agronomists and consultants cannot easily access the useful data being generated by farming equipment because of the proprietary data collection systems in place by agricultural equipment manufacturers.
Vine Sprout

Modern farming equipment generally communicates via a standard ISOBUS network to a proprietary monitor in the tractor or harvester.

The new product’s goal is to free data by creating a small device that forwards information directly from ISOBUS to the smartphone via Bluetooth. From there, farmers can easily access data in real time on their smartphones or elsewhere in the cloud.

The product uses the existing data connection already on farmers’ smartphones, saving the cost of a dedicated connection.

FarmLogs, which has made a financial commitment to the project, is acting as mentor.  FG

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—From Vine Sprout news release